Spanish executives believe that companies that do not adapt to Generative Artificial Intelligence will put their business at risk

A survey, conducted by APD in collaboration with Arsys and the Complutense University.

Spanish executives believe that companies that do not adapt to Generative Artificial Intelligence will put  their business at risk

Madrid, 26 November 2024. Spanish executives believe that companies that do not embrace Generative Artificial Intelligence will be at risk, according to the "I Barometer on Generative AI from the Perspective of Business Management."

Over 450 senior executives participated in the survey conducted by the Asociación para el Progreso de la Dirección, in collaboration with the Complutense University of Madrid and Arsys, to analyze the key and strategic  challenges regarding the transformative potential of generative AI in business: perceptions, implementation barriers, deployment plans and case uses.

For more information on the study, please find the english version of the press release from APD and our subsidiary Arsys below in the download section.

The original version of the press release in Spanish can be found under the following link

Downloads

Press release (englisch)

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